I attended Smart Summit London (Internet of Things exhibition) held on 21st and 22nd September 2016 at Kensington Olympia, London, to get a clearer idea of the kind of automated technology available and what marketing applications there might be for the Internet of Things (IOT).
As a marketer, I deal in data and how I can use that data to find new customers, or provide a better service for existing customers. The IOT provides a great opportunity to use data we as consumers create every day but don’t usually harness to provide us with real benefits. Continue reading Smart Summit London 2016