marketing bookshelf

Reading List

A list of books I’ve read that you can use to improve your career in marketing.

The books listed here could be directly related to marketing, business development or personal development. I feel that everything listed here has helped me to improve my practical implementation of marketing or helped me to understand business in general. By reading them, I’m sure you’ll be able to do the same.

Remember, marketing is not just about being good at your job alone. To have a fulfilling career in the marketing industry, it’s important for you to get ideas from many different sources and grow as a person.


Books

Digital Business and E-commerce Management book cover

Digital Business and E-commerce Management (6th Edition)

Dave Chaffey

Understanding Digital Marketing 3rd Edition book cover

Understanding Digital Marketing (3rd Edition)

Damian Ryan

NLP for Business Success front cover

NLP for Business Success

Jeremy Lazarus

Direct and Digital Marketing in Practice 2nd Edition front cover

Direct and Digital Marketing in Practice 2nd Edition

Brian Thomas, Matthew Housden

Words Meaning and Vocabulary front cover

Words Meaning and Vocabulary

Howard Jackson, Etienne Zé Amvela

Effective marketing begins with effective communication. It's important that we start with the basics, especially if we create a lot of copy.

Dealing with Difficult People front cover

Dealing with Difficult People

Roy Lilley

Understand why people behave the way they do and how we can improve the way we work with our colleagues.

The Discipline of Market Leaders front cover

The Discipline of Market Leaders

Treacy Wiersema

How to Win Friends and Influence People by Dale Carnege

How to Win Friends and Influence People

Dale Carnege

An essential book not only for every marketer, but anyone who wants to get anywhere in life. How to Win Friends and Influence People teaches us not only about marketing, but how to grow as a human being. We can learn how to treat others better and consider how our actions will affect others. The biggest takeaway for me is to not blame others for their attitudes. We don't know what they've been through or the truths they've been conditioned to believe.

Ronaldo The Obsession for Perfection book cover

Ronaldo

Luca Caioli

Character, determination, the will to win. These are the things we can learn from Christiano Ronaldo's football career and apply them to our careers in marketing.

The strap-line for the book is 'The Obsession for Perfection', and that's exactly how I feel about marketing. Do you?

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