marketing tools

Resources

Your marketing career is only as good as the resources you have at your fingertips. I can’t overstate the benefit of regularly reading case studies and opinions from the industry.

Many times clients and friends have come to me for advice and I’ve been able to say ‘I remember x company did what you want to do. This is what they did and this is how you could do it better.’

This is a page of marketing resources that I use and recommend, though (with the exception of the IDM where I studied,) I have no affiliation with any organisations mentioned.

Social Media

Influencers on Twitter:

Jeff Bullas

Jeff Bullas

Twitter logo @jeffbullas

Focuses on social media and content marketing.

Juntae DeLane

Juntae DeLane

Twitter logo @JuntaeDeLane

Great insights into branding for your business.

Marcus Miller

Marcus Miller

Twitter logo @marcusbowlerhat

Founder of a successful Birmingham based marketing agency, Marcus also writes for Search Engine Land. His writing is insightful and tweets keep you up to date with the latest in SEO.

Mike Berry

Mike Berry

Twitter logo @mikeberrytweets

After attending Mike's lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike's tweets and insights focus on strategic aspects of marketing.

Jerry Daykin

Jerry Daykin

Twitter logo @jdaykin

A more lighthearted look at marketing that makes you think and keeps you entertained.

Robert Rose

Robert Rose

Twitter logo @Robert_Rose

The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.

Michael A. Stelzner

Michael A. Stelzner

Twitter logo @Mike_Stelzner

Great for social media and content marketing ideas, I used to listen to Michael's podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.

Jay Baer

Jay Baer

Twitter logo @jaybaer

One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert's content, so it's not curated from a wide range of sources, but it's always good quality.

Joe Pulizzi

Joe Pulizzi

Twitter logo @JoePulizzi

The man that brought you the Content Marketing institute along with Robert Rose, Joe's vision is what sets him apart from the rest.

Mari Smith

Mari Smith

Twitter logo @MariSmith

Get your social media working as it should by following Mari.

Rand Fishkin

Rand Fishkin

Twitter logo @randfish

Founder of SEO MOZ, now known as just MOZ, Rand is a great source of SEO information for beginners to advanced level practitioners.

Brian Solis

Brian Solis

Twitter logo @briansolis

Great thought leader that posts about marketing in general from varied sources.

Irish Wonder

Irish Wonder

Twitter logo @IrishWonder

Shares knowledge of the the SEO we still need to be taking notice of.

Ammon Johns

Ammon Johns

Twitter logo @Ammon_Johns

Tweets answers to important SEO questions.

Linda Yueh

Linda Yueh

Twitter logo @lindayueh

On the pulse of business and the economy.

Carla Michelotti

Carla Michelotti

Twitter logo @CarlaAdLaw

The latest legal perspectives in the marketing industry we all need to take note of.

Organisations on Twitter:

Social Media Today logo

Social Media Today

Twitter logo @socialmedia2day

Latest news stories from the Social Media Today website.

MOZ Robot

MOZ

Twitter logo @Moz

The best SEO news from a whitehat perspective.

Search Engine Land

Search Engine Land

Twitter logo @sengineland

A great source of SEO and search engine marketing news.

Headz Up Business

Headz Up Business

Twitter logo @Headz Up Business

Most content relates to marketing events Headz Up Business have organised to help small business to grow through the power of marketing. Interspersed are important marketing stories and tips.

Chartered Institute of Marketing

CIM

Twitter logo @CIM_Exchange

Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.

Social Media Examiner

Social Media Examiner

Twitter logo @SMExaminer

Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.

Wall Street Journal's Chief Marketing Officer Logo

CMO Today

Twitter logo @wsjCMO

Marketing, advertising and media news for chief marketing officers from the Wall Street Journal.

DMA UK logo

DMA UK

Twitter logo @DMA_UK

Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.

IDM logo

The IDM

Twitter logo @theidm

The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer's) business and your career.

Drum logo

The Drum

Twitter logo @TheDrum

Latest marketing news and case studies.

Content Marketing Institute logo

Content Marketing Institute

Twitter logo @CMIContent

The latest and best in the world of content marketing.

HubSpot logo

HubSpot

Twitter logo @HubSpot

Hubspot produce great content that will help you to reach and satisfy your audience more effectively.

ASA

ASA

Twitter logo @ASA_UK

Keep abreast of the latest issues with misleading advertising in the UK

The Advertising Standards Authority are the UK's independent regulator for advertising across all media, including online and social media.

Ofcom logo

Ofcom

Twitter logo @Ofcom

Stay up to date with the UK's communications landscape, covering telecoms, television, radio and post.

Advertising Association logo

Advertising Association

Twitter logo @ad_association

Advertising focused news and industry developments.

LinkedIn influencers:

Tom Mallens

Tom Mallens

Profile

Shares great insights ino what it means to work in Sales. Tom is very active on LinkedIn and the things he comments on often help me to look at challenges in different ways and grow as a person.

Brigette Hyacinth

Brigette Hyacinth

Profile

Focused on business, Brigette provides a lot of value through the motivational approach she takes to the things she posts and comments on. You will find a lot of small (and some big) lessons you can apply to your career.


News

Search Engine Land

Search Engine Land

Offeres the latest news and great insights into Search Engine Optimisation (SEO).

Visit Search Engine Land here

Drum logo

The Drum

A look at breaking marketing stories for digital and traditional campaigns.

Some say the quality of reporting/ stories reported on don't make this publication a particularly vluable source. I've found it to be a great introduction to the topics featured and keeps me up-to-date on what's happening; which is exactly what I'm looking for from The Drum.

Visit their website here

Social Media Today logo

Social Media Today

Great news stories across social media, content marketing and marketing strategy.

Visit Social Media Today here

MOZ Robot

MOZ

Search Engine Optimisation, Search Engine Marketing and strategy specifically relating to your website.

Visit the MOZ blog here

Content Marketing Institute logo

Content Marketing Institute

Find everything you need to start and run an effective content marketing strategy.

Founded by Joe Pulizzi, the Content Marketing Institute really are the best when it comes to appyling content marketing to your business.

Visit the Institute here


Podcasts

I use Podcast Addict to listen and download podcasts. It's available on Android devices.

Freakonomics logo

Freakonomics

Stephen J. Dubner and Steven Levitt

From the book Freakonomics, written by Stephen Dubner and Steven Levitt, comes this podcast taking an economist's view on every day things. Why do we really follow the news? What do king Solomon and David Lee Roth have in common? How can we become great at just about anything?

Freakonomics website

This Old Marketing podcast logo

This Old Marketing

Joe Pulizzi and Robert Rose

A look back at the past week of content marketing. Full of valuable insights and opinions from Joe Pulizzi and Robert Rose, This Old Marketing also includes a weekly example of how content marketing has been used in the past (before it was known as Content Marketing) to reach and engage with audiences.

Adopting a very strategic in outlook, it's a must listen for anyone looking to improve the way they engage with their audience.

Podcast page

Minority Trailblazer Podcast

Minority Trailblazer Podcast

Greg E. Hill

Every week, a new young entrepreneur from a minority background tells their story to inspire other young culture change agents.

Greg's website

Smooth Career Change Podcast

Smooth Career Change Podcast

Kingsley Grant

Aimed at those in middle age to help them take their career in another direction, this podcast has a lot to offer people of all ages.

This podcast will help you to understand the importance of your goals and offers practical advice on improving relationships, strategic planning and why it's important to make your dreams a reality.

Life is a balance and Kingsley balances the soft and hard skills you need to make your career a success.

Kingsley's website

FT Banking Weekly podcast

FT Banking Weekly

Financial Times

Does what it says on the tin and keeps you up to date with the latest news in the banking industry worldwide.

Banking Weekly podcast page

Financial Times The Big Read

FT The Big Read

Financial Times

Based on one of the biggest stories covered by the Financial Times over the past seven days. Stories covered could be political, environmental or business focused.

The Big Read podcast page

Financial Times Hard Currency

FT Hard Currency

Financial Times

Takes a close look at the financial markets worldwide.

Hard Currency podcast page

Leadership Answerman

Leadership Answer Man

Dr. Hans Finzel

Hans provides answers to the mot pertinent leadership questions. If you want to become a great leader, listening to Hans' podcast will help you to get there.

Leadership Answer Man podcast

Side Hustle Pro podcast image

Side Hustle Pro

Nicaila Matthews

Nicaila takes us along with her on her journey of entrepreneurship. This podcast is informative, entertaining and features other women enjoying success in the business world.

Side Hustle Pro is focused on a female audience, but is bursting with so many brilliant lessons in every episode that every aspiring business leaders, both male and female, should listen every week.

Side Hustle Pro website

SEO Podcast

SEO Podcast

Chris Burres and Matt Bertram

Offering SEO meat and potatoes every week, the SEO Podcast offers great SEO advice that beginners, business owners and seasoned SEO professionals can all learn something.

Not your regular podcast, it's fun as well as professional.

eWebResults website

More Perfect supreme court podcast

More Perfect

Jad Abumrad

Landmark cases from the United States' Supreme Court.

More Perfect podcast page

Entrepreneurs on Fire podcast

Entrepreneurs on Fire

John Lee Dumas

A daily interview with the hottest entrepreneurs who share their insights, helping you to fire up your business or career.

Entrepreneurs on Fire website

Copyblogger FM podcast

Copyblogger FM

Sonia Simone

Great advice on writing killer content for your website, email marketing and latest book.

Copyblogger podcast

HBR IdeaCast

HBR IdeaCast

Harvard Business Review

Various topics in the business world are explored by interviewing leaders and pioneers alike.

HBR IdeaCast