Archive of posts by Theodore Bigby

When Does My Business Need a Website?

The question of when you need a website comes up for both people starting a business, established businesses and even the largest multinational organisations.

If you’re reading this, it’s most likely:

  • You’re thinking of starting a business
  • Have just started a small business
  • Are looking to grow your small business

The simple answer is right away. If you’re yet to start or have just started a business, you’ll need a website. If you already have a business but no website, you needed one yesterday and if you already have a business website but you’re here thinking about it, you definitely need a new website.

Continue reading When Does My Business Need a Website?

Why Online Press Release Distribution Services Are Great to Start Promoting Your Business

Creating high-quality press releases is a great way to get the ball rolling on your marketing machine. When distributed by online networks, your press releases offer online and offline benefits in three key areas we’ll explore now.

This is for anyone just starting out with a new concept or business that needs to get things going solo. As well as understanding why press releases are a great place to start, you’ll also find out why understanding your audience helps to translate your hard work into tangible results. Continue reading Why Online Press Release Distribution Services Are Great to Start Promoting Your Business

Attending A BNI Networking Event

Although I’m primarily a digital marketer, I still value the importance of a strong network and refferal business. Sure, people look for services online, but it’s also really important to have a good network offline that can recommend you and refer business.

We’ll find out how joining a networking group like BNI Sunrise can really help your business to grow quickly and sustainably.

Continue reading Attending A BNI Networking Event

SEO Resources

Getting your website to rank well in search engines is one of the most important tasks for every online business. The question is; who do you trust?

The industry experts, influencers, news outlets and podcasts on this page are extremely knowledgeable in their subject areas, so you know you’re getting great advice.

As with anything SEO, it’s important to analyse their insights to see how they apply to your situation if they do at all. Every situation is different, so an analytical approach to your SEO is vital.

Marcus Miller

Marcus Miller

Twitter logo @marcusbowlerhat

Founder of a successful Birmingham based marketing agency, Marcus also writes for Search Engine Land. His writing is insightful and tweets keep you up to date with the latest in SEO.

Rand Fishkin

Rand Fishkin

Twitter logo @randfish

Founder of SEO MOZ, now known as just MOZ, Rand is a great source of SEO information for beginners to advanced level practitioners.

Irish Wonder

Irish Wonder

Twitter logo @IrishWonder

Shares knowledge of the the SEO we still need to be taking notice of.

Ammon Johns

Ammon Johns

Twitter logo @Ammon_Johns

Tweets answers to important SEO questions.

MOZ Robot


Twitter logo @Moz

The best SEO news from a whitehat perspective. MOZ are probably the most successful company at bringing SEO knowledge and tools to business owners at the entry to intermediate level of knowledge.

Search Engine Land

Search Engine Land

Twitter logo @sengineland

A great source of general SEO and search engine marketing news. If you keep an eye on Search Engine Land, you’ll have a pretty good idea of the latest developments almost as they happen.

SEO Podcast

SEO Podcast

Chris Burres and Matt Bertram

eWebResults website

Offering SEO meat and potatoes every week, the SEO Podcast offers great SEO advice that beginners, business owners and seasoned SEO professionals can all learn something.

Not your regular podcast, it’s fun as well as professional.

Social Media Resources

The latest social media tactics and techniques that you can adapt to your business.

Jeff Bullas

Jeff Bullas

Twitter logo @jeffbullas

Focuses on social media and content marketing.

Mari Smith

Mari Smith

Twitter logo @MariSmith

Get your social media working as it should by following Mari.

Brian Solis

Brian Solis

Twitter logo @briansolis

Great thought leader that posts about marketing in general from varied sources.

Social Media Today logo

Social Media Today

Twitter logo @socialmedia2day

Latest news stories from the social media landscape. Resources also include digital marketing strategy and advice for creating great content marketing campaigns.

Marketing Resources

A list of marketing resources you must tap into if you want your marketing to be successful.

The influencers offer great strategy and campaign best practice. News outlets and industry bodies offer case studies and other valuable resources.

Juntae DeLane

Juntae DeLane

Twitter logo @JuntaeDeLane

Great insights into branding for your business.

Mike Berry

Mike Berry

Twitter logo @mikeberrytweets

After attending Mike’s lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike’s tweets and insights focus on strategic aspects of marketing.

Jerry Daykin

Jerry Daykin

Twitter logo @jdaykin

A more lighthearted look at marketing that makes you think and keeps you entertained.

Robert Rose

Robert Rose

Twitter logo @Robert_Rose

The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.

Michael A. Stelzner

Michael A. Stelzner

Twitter logo @Mike_Stelzner

Great for social media and content marketing ideas, I used to listen to Michael’s podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.

Jay Baer

Jay Baer

Twitter logo @jaybaer

One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert’s content, so it’s not curated from a wide range of sources, but it’s always good quality.

Joe Pulizzi

Joe Pulizzi

Twitter logo @JoePulizzi

The man that brought you the Content Marketing institute along with Robert Rose, Joe’s vision is what sets him apart from the rest.

Carla Michelotti

Carla Michelotti

Twitter logo @CarlaAdLaw

The latest legal perspectives in the marketing industry we all need to take note of.

Chartered Institute of Marketing


Twitter logo @CIM_Exchange

Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.

Social Media Examiner

Social Media Examiner

Twitter logo @SMExaminer

Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.

Wall Street Journal's Chief Marketing Officer Logo

CMO Today

Twitter logo @wsjCMO


Marketing, advertising and media news for chief marketing officers from the Wall Street Journal.

DMA UK logo


Twitter logo @DMA_UK

Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.

IDM logo


Twitter logo @theidm

Qualifications, training and resources

The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer’s) business and your career.

Drum logo

The Drum

Twitter logo @TheDrum

Latest marketing news and case studies. You’ll need to register to view multiple articles, but registration is free.

Content Marketing Institute logo

Content Marketing Institute

Twitter logo @CMIContent

The latest and best in the world of content marketing.

HubSpot logo


Twitter logo @HubSpot

Hubspot were one of the first organisations to really dominate using content as the key driving force of their growth. They still produce great content that will help you learn more about reaching and satisfying your audience more effectively.



Twitter logo @ASA_UK

Keep abreast of the latest issues with misleading advertising in the UK

The Advertising Standards Authority are the UK’s independent regulator for advertising across all media, including online and social media.

Ofcom logo


Twitter logo @Ofcom

Stay up to date with the UK’s communications landscape, covering telecoms, television, radio and post.

Advertising Association logo

Advertising Association

Twitter logo @ad_association

Advertising focused news and industry developments.

This Old Marketing podcast logo

This Old Marketing

Joe Pulizzi and Robert Rose

Podcast page

Strategic in outlook, This Old Marketing is a must listen for anyone looking to improve the way they engage with their audience.

This podcast is no longer updated, but every episode includes and example of organisations that implemented successful content marketing strategies before the advent of digital and the term ‘content marketing’ existed.

Understanding Digital Marketing 3rd Edition book cover

Understanding Digital Marketing (3rd Edition)

Damian Ryan

Direct and Digital Marketing in Practice 2nd Edition front cover

Direct and Digital Marketing in Practice 2nd Edition

Brian Thomas, Matthew Housden

Words Meaning and Vocabulary front cover

Words Meaning and Vocabulary

Howard Jackson, Etienne Zé Amvela

Effective marketing begins with effective communication. It’s important that we start with the basics, especially if we create a lot of copy.