Blog | Theodore Bigby | Marketing Consultant

Hosting Review

31st December 2025

Need to get a better idea of which website host would be best for you? Here’s a rundown of website hosts I’ve used in my capacity as a consultant, business user and personal user.

Rather than a comprehensive review, this is my perspective of these providers. Some I’ve used more than others and in different capacities. If you’re looking for the thoughts of your mate down the pub without any affiliate links or sponsored content in any way, this is the review for you.

Tracking and Recording Search Rankings Accurately

16th May 2024

If you’re serious about SEO and getting your website to the top of the first page, you absolutely must monitor the position your site appears in Google (and other search engines). However, the results you see when you search aren’t necessarily what your potential visitors will see.

Are you aware your search results are biased? There are several factors affecting what you personally see and it’s important to know that when you record your progress.

Best Email Marketing Software For Small Business

28th March 2024

Discover the best email marketing software for small business you can sign up for and start sending emails with immediately.

Evaluated based on how easy it is to sign-up, how easy they are to use, how simple they make managing your data. This is an ongoing process as I will actually be using these products to grow new email marketing lists and evaluate their performance over time. I’ll revise this blog post with new information on how each email marketing software performs for small businesses.

AI Tools For Marketing

12th March 2024

Using Artificial Intelligence (AI) tools in marketing really took off in 2023. Chat GPT took the world by storm and now every man and his dog seems to be using AI. The copywriting world has been up in arms, universities were scrambling to make sure they can detect AI submissions.

How To Make Money From Your Website

29th February 2024

Here are a few simple ways you can start making money from your website. As soon as you’re getting some traffic, even a few hundred visitors a month, you can begin monetising your website.

Fresh Keyword Performance

20th February 2024

Let me help you improve your fresh keyword performance. We’ll understand what fresh keywords are, challenges of working with fresh keywords and how you can improve the performance of pages you want to rank for fresh keywords.

GreenGeeks Googlebot Restriction

7th February 2024

This is how to avoid GreenGeeks restricting Googlebot’s access to your website. If Googlebot attempts too many connections to GreenGeeks servers, even the mighty Google will face restrictions so as to not overload it.

If you configure your own websites, starting with an empty root directory or are migrating from another server without these restrictions to GreenGeeks, this post will help you avoid indexing restrictions with Google.The below happened with websites I migrated from servers that were working perfectly with Googlebot to index the websites.

Email Marketing Seasonal Trends

14th December 2023

Let’s spark some ideas on email marketing seasonal trends in your business you may not realise actually exist. It can be easy to dismiss the idea that certain times of year can be more profitable for business outside of Christmas and maybe Easter (in the UK).

Artificial Intelligence In Marketing

31st October 2023

This is my take on the Artificial Intelligence (AI) boom of 2023. Where are we now and where will the surge in AI usage mean for content writers in the future?

Chat GPT is only popular because regular marketers can feel clean about using it, as if they’re not spammers. AI/Machine learning/ automated content generation has been around for years. I remember there was an incredibly simple chat bot you could go to and talk to it about anything. I can’t remember its name, it was similar to something like SmarterChild.

The AI chat bot I’m thinking of used previous conversations it had with people to help it interact with your questions, making a conversation. But if you used it a lot, I remember the conversations getting a little stale and predictable. It seems ChatGPT is just a much better version of that bot.

Web Producer

24th October 2023

Web Producer is one the most essential roles in today’s competitive online space. It is one of the most enjoyable roles I’ve fulfilled during my time in marketing. Although not always titled as a ‘web producer’ per se, similar titles are webmaster, website administrator and even a marketing executive and marketing manager, since web producer duties are often pushed into those roles.