SEO Resources


Getting your website to rank well in search engines is one of the most important tasks for every online business. The question is; who do you trust?

The industry experts, influencers, news outlets and podcasts on this page are extremely knowledgeable in their subject areas, so you know you’re getting great advice.

As with anything SEO, it’s important to analyse their insights to see how they apply to your situation if they do at all. Every situation is different, so an analytical approach to your SEO is vital.

Marcus Miller

Marcus Miller

Twitter logo @marcusbowlerhat

Founder of a successful Birmingham based marketing agency, Marcus also writes for Search Engine Land. His writing is insightful and tweets keep you up to date with the latest in SEO.

Rand Fishkin

Rand Fishkin

Twitter logo @randfish

Founder of SEO MOZ, now known as just MOZ, Rand is a great source of SEO information for beginners to advanced level practitioners.

Irish Wonder

Irish Wonder

Twitter logo @IrishWonder

http://www.irishwonder.com/

Shares knowledge of the the SEO we still need to be taking notice of.

Ammon Johns

Ammon Johns

Twitter logo @Ammon_Johns

http://www.ammonjohns.com/

Tweets answers to important SEO questions.

MOZ Robot

MOZ

Twitter logo @Moz

https://moz.com/blog

The best SEO news from a whitehat perspective. MOZ are probably the most successful company at bringing SEO knowledge and tools to business owners at the entry to intermediate level of knowledge.

Search Engine Land

Search Engine Land

Twitter logo @sengineland

https://searchengineland.com/

A great source of general SEO and search engine marketing news. If you keep an eye on Search Engine Land, you’ll have a pretty good idea of the latest developments almost as they happen.

SEO Podcast

SEO Podcast

Chris Burres and Matt Bertram

eWebResults website

Offering SEO meat and potatoes every week, the SEO Podcast offers great SEO advice that beginners, business owners and seasoned SEO professionals can all learn something.

Not your regular podcast, it’s fun as well as professional.


Social Media Resources


The latest social media tactics and techniques that you can adapt to your business.

Jeff Bullas

Jeff Bullas

Twitter logo @jeffbullas

Focuses on social media and content marketing.

Mari Smith

Mari Smith

Twitter logo @MariSmith

Get your social media working as it should by following Mari.

Brian Solis

Brian Solis

Twitter logo @briansolis

Great thought leader that posts about marketing in general from varied sources.

Social Media Today logo

Social Media Today

Twitter logo @socialmedia2day

https://www.socialmediatoday.com/

Latest news stories from the social media landscape. Resources also include digital marketing strategy and advice for creating great content marketing campaigns.


Marketing Resources


A list of marketing resources you must tap into if you want your marketing to be successful.

The influencers offer great strategy and campaign best practice. News outlets and industry bodies offer case studies and other valuable resources.

Juntae DeLane

Juntae DeLane

Twitter logo @JuntaeDeLane

Great insights into branding for your business.

Mike Berry

Mike Berry

Twitter logo @mikeberrytweets

After attending Mike’s lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike’s tweets and insights focus on strategic aspects of marketing.

Jerry Daykin

Jerry Daykin

Twitter logo @jdaykin

A more lighthearted look at marketing that makes you think and keeps you entertained.

Robert Rose

Robert Rose

Twitter logo @Robert_Rose

The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.

Michael A. Stelzner

Michael A. Stelzner

Twitter logo @Mike_Stelzner

Great for social media and content marketing ideas, I used to listen to Michael’s podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.

Jay Baer

Jay Baer

Twitter logo @jaybaer

One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert’s content, so it’s not curated from a wide range of sources, but it’s always good quality.

Joe Pulizzi

Joe Pulizzi

Twitter logo @JoePulizzi

The man that brought you the Content Marketing institute along with Robert Rose, Joe’s vision is what sets him apart from the rest.

Carla Michelotti

Carla Michelotti

Twitter logo @CarlaAdLaw

The latest legal perspectives in the marketing industry we all need to take note of.

Chartered Institute of Marketing

CIM

Twitter logo @CIM_Exchange

Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.

Social Media Examiner

Social Media Examiner

Twitter logo @SMExaminer

Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.

Wall Street Journal's Chief Marketing Officer Logo

CMO Today

Twitter logo @wsjCMO

Website

Marketing, advertising and media news for chief marketing officers from the Wall Street Journal.

DMA UK logo

DMA UK

Twitter logo @DMA_UK

Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.

IDM logo

The IDM

Twitter logo @theidm

Qualifications, training and resources

The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer’s) business and your career.

Drum logo

The Drum

Twitter logo @TheDrum

https://www.thedrum.com/

Latest marketing news and case studies. You’ll need to register to view multiple articles, but registration is free.

Content Marketing Institute logo

Content Marketing Institute

Twitter logo @CMIContent

The latest and best in the world of content marketing.

HubSpot logo

HubSpot

Twitter logo @HubSpot

Hubspot were one of the first organisations to really dominate using content as the key driving force of their growth. They still produce great content that will help you learn more about reaching and satisfying your audience more effectively.

ASA

ASA

Twitter logo @ASA_UK

Keep abreast of the latest issues with misleading advertising in the UK

The Advertising Standards Authority are the UK’s independent regulator for advertising across all media, including online and social media.

Ofcom logo

Ofcom

Twitter logo @Ofcom

Stay up to date with the UK’s communications landscape, covering telecoms, television, radio and post.

Advertising Association logo

Advertising Association

Twitter logo @ad_association

Advertising focused news and industry developments.

This Old Marketing podcast logo

This Old Marketing

Joe Pulizzi and Robert Rose

Podcast page

Strategic in outlook, This Old Marketing is a must listen for anyone looking to improve the way they engage with their audience.

This podcast is no longer updated, but every episode includes and example of organisations that implemented successful content marketing strategies before the advent of digital and the term ‘content marketing’ existed.

Understanding Digital Marketing 3rd Edition book cover

Understanding Digital Marketing (3rd Edition)

Damian Ryan

Direct and Digital Marketing in Practice 2nd Edition front cover

Direct and Digital Marketing in Practice 2nd Edition

Brian Thomas, Matthew Housden

Words Meaning and Vocabulary front cover

Words Meaning and Vocabulary

Howard Jackson, Etienne Zé Amvela

Effective marketing begins with effective communication. It’s important that we start with the basics, especially if we create a lot of copy.


Business Growth Resources


These are the people and organisations you need to pay attention to if you want your business to grow quickly and in a sustainable manner.

Resources listed here offer insights applicable to both the macro and micro business environment.

Linda Yueh

Linda Yueh

Twitter logo @lindayueh

On the pulse of business and the economy.

Headz Up Business

Headz Up Business

Twitter logo @Headz Up Business

http://www.headzupbusiness.co.uk/

Most content relates to marketing events Headz Up Business have organised to help small business to grow through the power of marketing. Interspersed are important marketing stories and tips.

Tom Mallens

Tom Mallens

Profile

Shares great insights into what it takes to have a successful Sales team.

Brigette Hyacinth

Brigette Hyacinth

Profile

Focused on HR and recruitment. The people are probably the most important part of any business and you’ll find a lot of important lessons to improve your recruitment process.

FT Banking Weekly podcast

FT Banking Weekly

Financial Times
Banking Weekly podcast page

Does what it says on the tin and keeps you up to date with the latest news in the banking industry worldwide.

Financial Times The Big Read

FT The Big Read

Financial Times
The Big Read podcast page

Based on one of the biggest stories covered by the Financial Times over the past seven days. Stories covered could be political, environmental or business focused.

Financial Times Hard Currency

FT Hard Currency

Financial Times
Hard Currency podcast page

Takes a close look at the financial markets worldwide.

Leadership Answerman

Leadership Answer Man

Dr. Hans Finzel
Leadership Answer Man podcast

Hans provides answers to the mot pertinent leadership questions. If you want to become a great leader, listening to Hans’ podcast will help you to get there.

Entrepreneurs on Fire podcast

Entrepreneurs on Fire

John Lee Dumas
Entrepreneurs on Fire website

A daily interview with the hottest entrepreneurs who share their insights, helping you to fire up your business. A great source of motivation from people who have experienced and overcome the same problems you face every day.

HBR IdeaCast

HBR IdeaCast

Harvard Business Review
HBR IdeaCast

A high-level, strategic look at varied topics in the business world. The podcast interviews leaders and pioneers alike from both the business and academic world.

Digital Business and E-commerce Management book cover

Digital Business and E-commerce Management (6th Edition)

Dave Chaffey

NLP for Business Success front cover

NLP for Business Success

Jeremy Lazarus

The Discipline of Market Leaders front cover

The Discipline of Market Leaders

Treacy Wiersema

How to Win Friends and Influence People by Dale Carnege

How to Win Friends and Influence People

Dale Carnege

An essential book not only for every marketer, but anyone who wants to get anywhere in life. How to Win Friends and Influence People teaches us not only about marketing, but how to grow as a human being. We can learn how to treat others better and consider how our actions will affect others. The biggest takeaway for me is to not blame others for their attitudes. We don’t know what they’ve been through or the truths they’ve been conditioned to believe.


Smart Summit London 2016


I attended Smart Summit London (Internet of Things exhibition) held on 21st and 22nd September 2016 at Kensington Olympia, London, to get a clearer idea of the kind of automated technology available and what marketing applications there might be for the Internet of Things (IOT).

As a marketer, I deal in data and how I can use that data to find new customers, or provide a better service for existing customers. The IOT provides a great opportunity to use data we as consumers create every day but don’t usually harness to provide us with real benefits. Continue reading Smart Summit London 2016


IMI Truflo Marine Valve Innovation Award


One of IMI Truflo Marine’s latest successes involves a knowledge transfer partnership with The University of Birmingham. News of this partnership was also on published on Truflo’s website but that website has now been shut down and re-directed to IMI Critical’s website.

The story of IMI Truflo Marine’s knowledge transfer partnership was about Dr Catalin Pruncu, the man who developed a revolutionary hard-seated ball valve for the company.

Dr Pruncu’s innovative valve has great applications for both the Nuclear and Marine side of the business, presenting great opportunities for the future. Continue reading IMI Truflo Marine Valve Innovation Award


IMI Eye Magazine Issue 4 Feature


I was really happy that my contribution ended up in the IMI Eye, IMI plc’s worldwide news magazine. There is a printed copy as well as a digital version which is seen and read by employees from all IMI divisions (Critical, Precision and Hydronic).

Theodore Bigby Featured in IMI Eye Magazine

This particular entry (linked to above) is from the 4th Issue on 4th February 2016 and was featured on the inside cover as a highlight. The story is about the Royal Navy’s Type 45 destroyer HMS Dragon. It was also featured on IMI Critical’s website and you can read that version here.


Engineering Technology and Innovation Exhibition Article Published


HMNB Portsmouth EventMarketing also encompasses face-to-face work with customers, not only telling people your message, it’s also about listening to customers and prospects to understand their needs, their goals, their wants and desires. An approach such as this always proves to be fruitful in the end as long as you put the new insights back into your marketing strategy. Continue reading Engineering Technology and Innovation Exhibition Article Published