Blog

If you’re serious about SEO and getting your website to the top of the first page, you absolutely must monitor the position your site appears in Google (and other search engines). However, the results you see when you search aren’t necessarily what your potential visitors will see.

Are you aware your search results are biased? There are several factors affecting what you personally see and it’s important to know that when you record your progress.

Using Artificial Intelligence (AI) tools in marketing really took off in 2023. Chat GPT took the world by storm and now every man and his dog seems to be using AI. The copywriting world has been up in arms, universities were scrambling to make sure they can detect AI submissions.

Let me help you improve your fresh keyword performance. We’ll understand what fresh keywords are, challenges of working with fresh keywords and how you can improve the performance of pages you want to rank for fresh keywords.

Let’s spark some ideas on email marketing seasonal trends in your business you may not realise actually exist. It can be easy to dismiss the idea that certain times of year can be more profitable for business outside of Christmas and maybe Easter (in the UK).

This is my take on the Artificial Intelligence (AI) boom of 2023. Where are we now and where will the surge in AI usage mean for content writers in the future?

Chat GPT is only popular because regular marketers can feel clean about using it, as if they’re not spammers. AI/Machine learning/ automated content generation has been around for years. I remember there was an incredibly simple chat bot you could go to and talk to it about anything. I can’t remember its name, it was similar to something like SmarterChild.

The AI chat bot I’m thinking of used previous conversations it had with people to help it interact with your questions, making a conversation. But if you used it a lot, I remember the conversations getting a little stale and predictable. It seems ChatGPT is just a much better version of that bot.

Web Producer is one the most essential roles in today’s competitive online space. It is one of the most enjoyable roles I’ve fulfilled during my time in marketing. Although not always titled as a ‘web producer’ per se, similar titles are webmaster, website administrator and even a marketing executive and marketing manager, since web producer duties are often pushed into those roles.