The primary reason for the project was to improve the atmosphere of the staff canteen and boost staff morale. IMI Truflo Marine had previously absorbed IMI Components just over a year previous to the project and the image needed to represent the latest evolution of Truflo Marine.
Concept Design Process
I first looked at the available space, then opted for the wall upon which the display image would have the biggest impact.
The project was undertaken with local design agency Typecreative. They assessed the area and recommended a type of wallpaper resistant to bumps and scrapes. The paper they recommended is a bit thicker and more durable than regular wallpaper.
You can tell it is a quality product as soon as you see it. The extra thickness and lightly dimpled surface is more resistant to damage and less likely to show it over the course of its lifetime.
The design process involved me working closely with Typecreative to come up with a rough layout and source the images. I had to think of a way to represent all parts of the business and the varied products we produce.
In the end, the concept I went for is one that shows respect to all sides of our business. Having just one image would not fully convey the variety of products we produce and their multitude of applications.
Marine Defence and Civil Nuclear Team Capabilities
Our core competency is the production of high integrity ball valves, but our capabilities have lead to us working in two very distinct markets; Marine Defence and Civil Nuclear. For that reason, I decided to go with a split design in four quarters to represent all corners of our business.
Because the wallpaper was going to be displayed in the canteen, I wanted to show staff both the end product and the small part that they were contributing to the whole, to help remind them how critical their work is.
It can be discouraging to think that the process you undertake in your day-to-day work is meaningless. But in the worlds we operate, the smallest job is of the utmost importance because the failure of the smallest part can result in the loss of a submarine or a catastrophic nuclear event.
Sourcing Suitable Images
With a rough concept and a few images to work with, Typecreative advised on their suitability and refined the design. One of the biggest challenges was to source images that were of a high enough resolution to look good on a large wall.
I must say that I really appreciate the assistance the UK Ministry of Defence offered in providing an image database of their ships and submarines for PR purposes.
The final design featured both the end products IMI Truflo Marine contributed to and the components that ensured the safety and quality of those end products.
The iconic submarine HMS Astute had to be included in this project and is presented in the first quarter of the design. HMS Astute is probably the most visually exciting end product of the hull valves that we produce. The fourth quarter is a Type 45 warship. Accompanying the marine images were several of the valves we supply for that market.
To represent nuclear power valves and components, I included Britain’s Sizewell and Sweden’s Forsmark nuclear power stations, in the second and third quarters respectively, along with ball valves and components we have supplied and continue to supply to power stations.
The idea of showing the parts supplied wasn’t to be 100% accurate in terms of where the specific parts supplied were located in the vessels or powerstations, but to give a general representation of what we do.
From the concept and images I provided, Typecreative brought it all together, breathing life into the design.
I was really happy with the end result. I had just returned from the B2B Marketing Expo at the ExCel arena in London and it was a great feeling to see something I’d been working on come to life. Completing projects really fills me with pride and is one of the reasons I enjoy my job; to see the results of my hard work.
Away for two days and come back to a finished project! This is what I do 🙂 pic.twitter.com/NBd8soROY6
— Theodore Bigby (@TheodoreBigby) May 13, 2016
After a challenging design process, the end result has taken pride of place in our canteen.