Blog | Theodore Bigby | Strategic Marketing and Business Process Optimisation

Business Growth Resources

27th April 2019 Theodore Bigby Theodore Bigby

These are the people and organisations you need to pay attention to if you want your business to grow quickly and in a sustainable manner.

Resources listed here offer insights applicable to both the macro and micro business environment.

Linda Yueh

@lindayueh

On the pulse of business and the economy.

Headz Up Business

@Headz Up Business

http://www.headzupbusiness.co.uk/

Most content relates to marketing events Headz Up Business have organised to help small business to grow through the power of marketing. Interspersed are important marketing stories and tips.

Tom Mallens

Profile

Shares great insights into what it takes to have a successful Sales team.

Brigette Hyacinth

Profile

Focused on HR and recruitment. The people are probably the most important part of any business and you’ll find a lot of important lessons to improve your recruitment process.

FT Banking Weekly

Financial Times
Banking Weekly podcast page

Does what it says on the tin and keeps you up to date with the latest news in the banking industry worldwide.

FT The Big Read

Financial Times
The Big Read podcast page

Based on one of the biggest stories covered by the Financial Times over the past seven days. Stories covered could be political, environmental or business focused.

FT Hard Currency

Financial Times
Hard Currency podcast page

Takes a close look at the financial markets worldwide.

Leadership Answer Man

Dr. Hans Finzel
Leadership Answer Man podcast

Hans provides answers to the mot pertinent leadership questions. If you want to become a great leader, listening to Hans’ podcast will help you to get there.

Entrepreneurs on Fire

John Lee Dumas
Entrepreneurs on Fire website

A daily interview with the hottest entrepreneurs who share their insights, helping you to fire up your business. A great source of motivation from people who have experienced and overcome the same problems you face every day.

HBR IdeaCast

Harvard Business Review
HBR IdeaCast

A high-level, strategic look at varied topics in the business world. The podcast interviews leaders and pioneers alike from both the business and academic world.

Digital Business and E-commerce Management book cover

Digital Business and E-commerce Management (6th Edition)

Dave Chaffey

NLP for Business Success

Jeremy Lazarus

The Discipline of Market Leaders

Treacy Wiersema

How to Win Friends and Influence People

Dale Carnege

An essential book not only for every marketer, but anyone who wants to get anywhere in life. How to Win Friends and Influence People teaches us not only about marketing, but how to grow as a human being. We can learn how to treat others better and consider how our actions will affect others. The biggest takeaway for me is to not blame others for their attitudes. We don’t know what they’ve been through or the truths they’ve been conditioned to believe.

Fasthosts PHP Memory Limit

12th August 2018 Theodore Bigby Theodore Bigby

Fasthosts are a really good hosting company to choose when you need larger storage capacity, but if you’re hosting a website with them using their lower end packages, you may find your PHP Memory Limit will be too low for an increasing number of the latest, most secure and best optimised themes and plugins.

What does thi mean for your website and what are your options?

Technology for Marketing 2016

2nd October 2016 Theodore Bigby Theodore Bigby

2016’s Technology for Marketing (TFM) event was held at Kensington Olympia along with the eCommerce Expo and Customer Contact expo. Held over an action packed two days from the 28th to 29th September, TFM is one of the must-see marketing events in the UK. Continue reading Technology for Marketing 2016

Smart Summit London 2016

25th September 2016 Theodore Bigby Theodore Bigby

I attended Smart Summit London (Internet of Things exhibition) held on 21st and 22nd September 2016 at Kensington Olympia, London, to get a clearer idea of the kind of automated technology available and what marketing applications there might be for the Internet of Things (IOT).

As a marketer, I deal in data and how I can use that data to find new customers, or provide a better service for existing customers. The IOT provides a great opportunity to use data we as consumers create every day but don’t usually harness to provide us with real benefits. Continue reading Smart Summit London 2016

Image Used in IMI Eye Magazine Issue 5

26th August 2016 Theodore Bigby Theodore Bigby

My work once again featured in IMI Critical’s magazine. This time, it was in issue 5 of the IMI Eye. This time, a picture I took was used for an article. Take a look at my image on page 8 in context of the magazine, though a representation of it can be seen below.

IMI Truflo Marine Valve Innovation Award

25th August 2016 Theodore Bigby Theodore Bigby

One of IMI Truflo Marine’s latest successes involves a knowledge transfer partnership with The University of Birmingham. News of this partnership was also on published on Truflo’s website but that website has now been shut down and re-directed to IMI Critical’s website.

The story of IMI Truflo Marine’s knowledge transfer partnership was about Dr Catalin Pruncu, the man who developed a revolutionary hard-seated ball valve for the company.

Dr Pruncu’s innovative valve has great applications for both the Nuclear and Marine side of the business, presenting great opportunities for the future. Continue reading IMI Truflo Marine Valve Innovation Award

IMI Eye Magazine Issue 4 Feature

20th August 2016 Theodore Bigby Theodore Bigby

I was really happy that my contribution ended up in the IMI Eye, IMI plc’s worldwide news magazine. There is a printed copy as well as a digital version which is seen and read by employees from all IMI divisions (Critical, Precision and Hydronic).

Theodore Bigby Featured in IMI Eye Magazine

This particular entry (linked to above) is from the 4th Issue on 4th February 2016 and was featured on the inside cover as a highlight. The story is about the Royal Navy’s Type 45 destroyer HMS Dragon. It was also featured on IMI Critical’s website and you can read that version here.

Engineering Technology and Innovation Exhibition Article Published

19th August 2016 Theodore Bigby Theodore Bigby

Marketing also encompasses face-to-face work with customers, not only telling people your message, it’s also about listening to customers and prospects to understand their needs, their goals, their wants and desires. An approach such as this always proves to be fruitful in the end as long as you put the new insights back into your marketing strategy. Continue reading Engineering Technology and Innovation Exhibition Article Published

B2B Marketing Expo 2016

27th May 2016 Theodore Bigby Theodore Bigby

The B2B marketing expo is a great way to learn about the marketing industry. Let me take you through my thoughts and share some of the things I learned over the two day event that was held on the 11th and 12th May.

Next Year’s B2B Marketing Expo will be held on 28th – 29th March 2017 Continue reading B2B Marketing Expo 2016

IMI Truflo Marine Canteen Wallpaper Project

16th May 2016 Theodore Bigby Theodore Bigby

I succesfully designed and installed a display in the canteen for my company IMI Truflo Marine, coordinating the project from start to finish.

The primary reason for the project was to improve the atmosphere of the staff canteen and boost staff morale. IMI Truflo Marine had previously absorbed IMI Components just over a year previous to the project and the image needed to represent the latest evolution of Truflo Marine.

Continue reading IMI Truflo Marine Canteen Wallpaper Project