If you knew something would offer your business absolutely no benefit and annoy people you wanted to buy your products, would you do it? Let’s see why Telemarketing campaigns seem to polarise everyone and contrary to what some people think, Telemarketing campaigns can provide great value.
Continue reading Why Telemarketing Campaigns Provide No ValueWhen Does My Business Need a Website?
The question of when you need a website comes up for both people starting a business, established businesses and even the largest multinational organisations.
If you’re reading this, it’s most likely:
- You’re thinking of starting a business
- Have just started a small business
- Are looking to grow your small business
Why Online Press Release Distribution Services Are Great to Start Promoting Your Business
Creating high-quality press releases is a great way to get the ball rolling on your marketing machine. When distributed by online networks, your press releases offer online and offline benefits in three key areas we’ll explore now.
This is for anyone just starting out with a new concept or business that needs to get things going solo. As well as understanding why press releases are a great place to start, you’ll also find out why understanding your audience helps to translate your hard work into tangible results. Continue reading Why Online Press Release Distribution Services Are Great to Start Promoting Your Business
Attending A BNI Networking Event
Although I’m primarily a digital marketer, I still value the importance of a strong network and refferal business. Sure, people look for services online, but it’s also really important to have a good network offline that can recommend you and refer business.
We’ll find out how joining a networking group like BNI Sunrise can really help your business to grow quickly and sustainably.
Continue reading Attending A BNI Networking EventSEO Resources
Getting your website to rank well in search engines is one of the most important tasks for every online business. The question is; who do you trust?
The industry experts, influencers, news outlets and podcasts on this page are extremely knowledgeable in their subject areas, so you know you’re getting great advice.
As with anything SEO, it’s important to analyse their insights to see how they apply to your situation if they do at all. Every situation is different, so an analytical approach to your SEO is vital.
Marcus Miller
@marcusbowlerhatFounder of a successful Birmingham based marketing agency, Marcus also writes for Search Engine Land. His writing is insightful and tweets keep you up to date with the latest in SEO.
Rand Fishkin
Founder of SEO MOZ, now known as just MOZ, Rand is a great source of SEO information for beginners to advanced level practitioners.
Irish Wonder
Shares knowledge of the the SEO we still need to be taking notice of.
MOZ
The best SEO news from a whitehat perspective. MOZ are probably the most successful company at bringing SEO knowledge and tools to business owners at the entry to intermediate level of knowledge.
Search Engine Land
A great source of general SEO and search engine marketing news. If you keep an eye on Search Engine Land, you’ll have a pretty good idea of the latest developments almost as they happen.
SEO Podcast
Chris Burres and Matt Bertram
Offering SEO meat and potatoes every week, the SEO Podcast offers great SEO advice that beginners, business owners and seasoned SEO professionals can all learn something.
Not your regular podcast, it’s fun as well as professional.
Social Media Resources
The latest social media tactics and techniques that you can adapt to your business.
Brian Solis
Great thought leader that posts about marketing in general from varied sources.
Social Media Today
https://www.socialmediatoday.com/
Latest news stories from the social media landscape. Resources also include digital marketing strategy and advice for creating great content marketing campaigns.
Marketing Resources
A list of marketing resources you must tap into if you want your marketing to be successful.
The influencers offer great strategy and campaign best practice. News outlets and industry bodies offer case studies and other valuable resources.
Mike Berry
After attending Mike’s lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike’s tweets and insights focus on strategic aspects of marketing.
Jerry Daykin
A more lighthearted look at marketing that makes you think and keeps you entertained.
Robert Rose
The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.
Michael A. Stelzner
Great for social media and content marketing ideas, I used to listen to Michael’s podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.
Jay Baer
One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert’s content, so it’s not curated from a wide range of sources, but it’s always good quality.
Joe Pulizzi
The man that brought you the Content Marketing institute along with Robert Rose, Joe’s vision is what sets him apart from the rest.
Carla Michelotti
The latest legal perspectives in the marketing industry we all need to take note of.
CIM
Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.
Social Media Examiner
Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.
DMA UK
Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.
The IDM
Qualifications, training and resources
The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer’s) business and your career.
The Drum
Latest marketing news and case studies. You’ll need to register to view multiple articles, but registration is free.
HubSpot
Hubspot were one of the first organisations to really dominate using content as the key driving force of their growth. They still produce great content that will help you learn more about reaching and satisfying your audience more effectively.
ASA
Keep abreast of the latest issues with misleading advertising in the UK
The Advertising Standards Authority are the UK’s independent regulator for advertising across all media, including online and social media.
Ofcom
Stay up to date with the UK’s communications landscape, covering telecoms, television, radio and post.
This Old Marketing
Joe Pulizzi and Robert Rose
Strategic in outlook, This Old Marketing is a must listen for anyone looking to improve the way they engage with their audience.
This podcast is no longer updated, but every episode includes and example of organisations that implemented successful content marketing strategies before the advent of digital and the term ‘content marketing’ existed.
Understanding Digital Marketing (3rd Edition)
Damian Ryan
Direct and Digital Marketing in Practice 2nd Edition
Brian Thomas, Matthew Housden
Words Meaning and Vocabulary
Howard Jackson, Etienne Zé Amvela
Effective marketing begins with effective communication. It’s important that we start with the basics, especially if we create a lot of copy.
Business Growth Resources
These are the people and organisations you need to pay attention to if you want your business to grow quickly and in a sustainable manner.
Resources listed here offer insights applicable to both the macro and micro business environment.
Headz Up Business
http://www.headzupbusiness.co.uk/
Most content relates to marketing events Headz Up Business have organised to help small business to grow through the power of marketing. Interspersed are important marketing stories and tips.
Profile
Brigette Hyacinth
Focused on HR and recruitment. The people are probably the most important part of any business and you’ll find a lot of important lessons to improve your recruitment process.
FT Banking Weekly
Financial Times
Banking Weekly podcast page
Does what it says on the tin and keeps you up to date with the latest news in the banking industry worldwide.
FT The Big Read
Financial Times
The Big Read podcast page
Based on one of the biggest stories covered by the Financial Times over the past seven days. Stories covered could be political, environmental or business focused.
FT Hard Currency
Financial Times
Hard Currency podcast page
Takes a close look at the financial markets worldwide.
Leadership Answer Man
Dr. Hans Finzel
Leadership Answer Man podcast
Hans provides answers to the mot pertinent leadership questions. If you want to become a great leader, listening to Hans’ podcast will help you to get there.
Entrepreneurs on Fire
John Lee Dumas
Entrepreneurs on Fire website
A daily interview with the hottest entrepreneurs who share their insights, helping you to fire up your business. A great source of motivation from people who have experienced and overcome the same problems you face every day.
HBR IdeaCast
Harvard Business Review
HBR IdeaCast
A high-level, strategic look at varied topics in the business world. The podcast interviews leaders and pioneers alike from both the business and academic world.
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Digital Business and E-commerce Management (6th Edition)
Dave Chaffey
NLP for Business Success
Jeremy Lazarus
The Discipline of Market Leaders
Treacy Wiersema
How to Win Friends and Influence People
Dale Carnege
An essential book not only for every marketer, but anyone who wants to get anywhere in life. How to Win Friends and Influence People teaches us not only about marketing, but how to grow as a human being. We can learn how to treat others better and consider how our actions will affect others. The biggest takeaway for me is to not blame others for their attitudes. We don’t know what they’ve been through or the truths they’ve been conditioned to believe.
Fasthosts PHP Memory Limit
Fasthosts are a really good hosting company to choose when you need larger storage capacity, but if you’re hosting a website with them using their lower end packages, you may find your PHP Memory Limit will be too low for an increasing number of the latest, most secure and best optimised themes and plugins.
What does this mean for your website and what are your options?
Continue reading Fasthosts PHP Memory LimitTechnology for Marketing 2016
2016’s Technology for Marketing (TFM) event was held at Kensington Olympia along with the eCommerce Expo and Customer Contact expo. Held over an action packed two days from the 28th to 29th September, TFM is one of the must-see marketing events in the UK. Continue reading Technology for Marketing 2016