Blog

The latest blog posts from Theodore Bigby

Why Online Press Release Distribution Services Are Great to Start Promoting Your Business

2nd September 2019 Theodore Bigby

Creating high-quality press releases is a great way to get the ball rolling on your marketing machine. When distributed by online networks, your press releases offer online and offline benefits in three key areas we’ll explore now.

This is for anyone just starting out with a new concept or business that needs to get things going solo. As well as understanding why press releases are a great place to start, you’ll also find out why understanding your audience helps to translate your hard work into tangible results. Continue reading Why Online Press Release Distribution Services Are Great to Start Promoting Your Business

Attending A BNI Networking Event

25th July 2019 Theodore Bigby

Although I’m primarily a digital marketer, I still value the importance of a strong network and refferal business. Sure, people look for services online, but it’s also really important to have a good network offline that can recommend you and refer business.

We’ll find out how joining a networking group like BNI Sunrise can really help your business to grow quickly and sustainably.

SEO Resources

28th April 2019 Theodore Bigby

Getting your website to rank well in search engines is one of the most important tasks for every online business. The question is; who do you trust?

The industry experts, influencers, news outlets and podcasts on this page are extremely knowledgeable in their subject areas, so you know you’re getting great advice.

As with anything SEO, it’s important to analyse their insights to see how they apply to your situation if they do at all. Every situation is different, so an analytical approach to your SEO is vital.

Marcus Miller

@marcusbowlerhat

Founder of a successful Birmingham based marketing agency, Marcus also writes for Search Engine Land. His writing is insightful and tweets keep you up to date with the latest in SEO.

Rand Fishkin

@randfish

Founder of SEO MOZ, now known as just MOZ, Rand is a great source of SEO information for beginners to advanced level practitioners.

Irish Wonder

@IrishWonder

http://www.irishwonder.com/

Shares knowledge of the the SEO we still need to be taking notice of.

Ammon Johns

@Ammon_Johns

http://www.ammonjohns.com/

Tweets answers to important SEO questions.

MOZ

@Moz

https://moz.com/blog

The best SEO news from a whitehat perspective. MOZ are probably the most successful company at bringing SEO knowledge and tools to business owners at the entry to intermediate level of knowledge.

Search Engine Land

@sengineland

https://searchengineland.com/

A great source of general SEO and search engine marketing news. If you keep an eye on Search Engine Land, you’ll have a pretty good idea of the latest developments almost as they happen.

SEO Podcast

Chris Burres and Matt Bertram

eWebResults website

Offering SEO meat and potatoes every week, the SEO Podcast offers great SEO advice that beginners, business owners and seasoned SEO professionals can all learn something.

Not your regular podcast, it’s fun as well as professional.

Social Media Resources

28th April 2019 Theodore Bigby

The latest social media tactics and techniques that you can adapt to your business.

Jeff Bullas

@jeffbullas

Focuses on social media and content marketing.

Mari Smith

@MariSmith

Get your social media working as it should by following Mari.

Brian Solis

@briansolis

Great thought leader that posts about marketing in general from varied sources.

Social Media Today

@socialmedia2day

https://www.socialmediatoday.com/

Latest news stories from the social media landscape. Resources also include digital marketing strategy and advice for creating great content marketing campaigns.

Marketing Resources

28th April 2019 Theodore Bigby

A list of marketing resources you must tap into if you want your marketing to be successful.

The influencers offer great strategy and campaign best practice. News outlets and industry bodies offer case studies and other valuable resources.

Juntae DeLane

@JuntaeDeLane

Great insights into branding for your business.

Mike Berry

@mikeberrytweets

After attending Mike’s lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike’s tweets and insights focus on strategic aspects of marketing.

Jerry Daykin

@jdaykin

A more lighthearted look at marketing that makes you think and keeps you entertained.

Robert Rose

@Robert_Rose

The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.

Michael A. Stelzner

@Mike_Stelzner

Great for social media and content marketing ideas, I used to listen to Michael’s podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.

Jay Baer

@jaybaer

One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert’s content, so it’s not curated from a wide range of sources, but it’s always good quality.

Joe Pulizzi

@JoePulizzi

The man that brought you the Content Marketing institute along with Robert Rose, Joe’s vision is what sets him apart from the rest.

Carla Michelotti

@CarlaAdLaw

The latest legal perspectives in the marketing industry we all need to take note of.

CIM

@CIM_Exchange

Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.

Social Media Examiner

@SMExaminer

Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.

CMO Today

@wsjCMO

Website

Marketing, advertising and media news for chief marketing officers from the Wall Street Journal.

DMA UK

@DMA_UK

Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.

The IDM

@theidm

Qualifications, training and resources

The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer’s) business and your career.

The Drum

@TheDrum

https://www.thedrum.com/

Latest marketing news and case studies. You’ll need to register to view multiple articles, but registration is free.

Content Marketing Institute

@CMIContent

The latest and best in the world of content marketing.

HubSpot

@HubSpot

Hubspot were one of the first organisations to really dominate using content as the key driving force of their growth. They still produce great content that will help you learn more about reaching and satisfying your audience more effectively.

ASA

@ASA_UK

Keep abreast of the latest issues with misleading advertising in the UK

The Advertising Standards Authority are the UK’s independent regulator for advertising across all media, including online and social media.

Ofcom

@Ofcom

Stay up to date with the UK’s communications landscape, covering telecoms, television, radio and post.

Advertising Association

@ad_association

Advertising focused news and industry developments.

This Old Marketing

Joe Pulizzi and Robert Rose

Podcast page

Strategic in outlook, This Old Marketing is a must listen for anyone looking to improve the way they engage with their audience.

This podcast is no longer updated, but every episode includes and example of organisations that implemented successful content marketing strategies before the advent of digital and the term ‘content marketing’ existed.

Understanding Digital Marketing (3rd Edition)

Damian Ryan

Direct and Digital Marketing in Practice 2nd Edition

Brian Thomas, Matthew Housden

Words Meaning and Vocabulary

Howard Jackson, Etienne Zé Amvela

Effective marketing begins with effective communication. It’s important that we start with the basics, especially if we create a lot of copy.

Business Growth Resources

27th April 2019 Theodore Bigby

These are the people and organisations you need to pay attention to if you want your business to grow quickly and in a sustainable manner.

Resources listed here offer insights applicable to both the macro and micro business environment.

Linda Yueh

@lindayueh

On the pulse of business and the economy.

Headz Up Business

@Headz Up Business

http://www.headzupbusiness.co.uk/

Most content relates to marketing events Headz Up Business have organised to help small business to grow through the power of marketing. Interspersed are important marketing stories and tips.

Tom Mallens

Profile

Shares great insights into what it takes to have a successful Sales team.

Brigette Hyacinth

Profile

Focused on HR and recruitment. The people are probably the most important part of any business and you’ll find a lot of important lessons to improve your recruitment process.

FT Banking Weekly

Financial Times
Banking Weekly podcast page

Does what it says on the tin and keeps you up to date with the latest news in the banking industry worldwide.

FT The Big Read

Financial Times
The Big Read podcast page

Based on one of the biggest stories covered by the Financial Times over the past seven days. Stories covered could be political, environmental or business focused.

FT Hard Currency

Financial Times
Hard Currency podcast page

Takes a close look at the financial markets worldwide.

Leadership Answer Man

Dr. Hans Finzel
Leadership Answer Man podcast

Hans provides answers to the mot pertinent leadership questions. If you want to become a great leader, listening to Hans’ podcast will help you to get there.

Entrepreneurs on Fire

John Lee Dumas
Entrepreneurs on Fire website

A daily interview with the hottest entrepreneurs who share their insights, helping you to fire up your business. A great source of motivation from people who have experienced and overcome the same problems you face every day.

HBR IdeaCast

Harvard Business Review
HBR IdeaCast

A high-level, strategic look at varied topics in the business world. The podcast interviews leaders and pioneers alike from both the business and academic world.

Digital Business and E-commerce Management book cover

Digital Business and E-commerce Management (6th Edition)

Dave Chaffey

NLP for Business Success

Jeremy Lazarus

The Discipline of Market Leaders

Treacy Wiersema

How to Win Friends and Influence People

Dale Carnege

An essential book not only for every marketer, but anyone who wants to get anywhere in life. How to Win Friends and Influence People teaches us not only about marketing, but how to grow as a human being. We can learn how to treat others better and consider how our actions will affect others. The biggest takeaway for me is to not blame others for their attitudes. We don’t know what they’ve been through or the truths they’ve been conditioned to believe.

Fasthosts PHP Memory Limit

12th August 2018 Theodore Bigby

Fasthosts are a really good hosting company to choose when you need larger storage capacity, but if you’re hosting a website with them using their lower end packages, you may find your PHP Memory Limit will be too low for an increasing number of the latest, most secure and best optimised themes and plugins.

What does thi mean for your website and what are your options?

Technology for Marketing 2016

2nd October 2016 Theodore Bigby

2016’s Technology for Marketing (TFM) event was held at Kensington Olympia along with the eCommerce Expo and Customer Contact expo. Held over an action packed two days from the 28th to 29th September, TFM is one of the must-see marketing events in the UK. Continue reading Technology for Marketing 2016

Smart Summit London 2016

25th September 2016 Theodore Bigby

I attended Smart Summit London (Internet of Things exhibition) held on 21st and 22nd September 2016 at Kensington Olympia, London, to get a clearer idea of the kind of automated technology available and what marketing applications there might be for the Internet of Things (IOT).

As a marketer, I deal in data and how I can use that data to find new customers, or provide a better service for existing customers. The IOT provides a great opportunity to use data we as consumers create every day but don’t usually harness to provide us with real benefits. Continue reading Smart Summit London 2016

Image Used in IMI Eye Magazine Issue 5

26th August 2016 Theodore Bigby

My work once again featured in IMI Critical’s magazine. This time, it was in issue 5 of the IMI Eye. This time, a picture I took was used for an article. Take a look at my image on page 8 in context of the magazine, though a representation of it can be seen below.