Marketing also encompasses face-to-face work with customers, not only telling people your message, it’s also about listening to customers and prospects to understand their needs, their goals, their wants and desires. An approach such as this always proves to be fruitful in the end as long as you put the new insights back into your marketing strategy. Continue reading Engineering Technology and Innovation Exhibition Article Published
The B2B marketing expo is a great way to learn about the marketing industry. Let me take you through my thoughts and share some of the things I learned over the two day event that was held on the 11th and 12th May.
Next Year’s B2B Marketing Expo will be held on 28th – 29th March 2017 Continue reading B2B Marketing Expo 2016
The primary reason for the project was to improve the atmosphere of the staff canteen and boost staff morale. IMI Truflo Marine had previously absorbed IMI Components just over a year previous to the project and the image needed to represent the latest evolution of Truflo Marine.
As part of my voluntary work bringing British people closer to Japan and its culture, I’ve been organising Japanese lessons for former participants in the Japan Exchange and Teaching Programme (JET). I have found a great teacher who will work with us over the course of six weeks in January and February. Continue reading Subsidised Japanese Lessons in Birmingham 2016
IMI Truflo Marine recently held a lean implementation day during which everyone in the business takes the time out to engage in activities that will make their job more efficient. Such implementation days happen once a month and are part of IMI Truflo Mariner’s commitment to lean business management practices. This months activities were of particular note. Continue reading Marketing Preparation and Re-branding on Lean Implementation Day
Theodore Bigby collected his Professional Diploma in Direct and Digital Marketing yesterday from an impressive graduation ceremony held at London’s Royal Geographical Society. The qualification, administered by the Institute of Direct and Digital Marketing (IDM), is a strong indication of a marketer’s commitment to their career. Continue reading Theodore Bigby Collects Professional Diploma in Direct and Digital Marketing
Theodore Bigby is proud to announce that he has today gained an Institute of Direct and Digital Marketing (IDM) Professional Diploma in Direct and Digital Marketing.
After beginning the course in November 2014 with the first of two intensive three day sessions in Teddington, home of the IDM, Theodore studied for his qualification during evenings and weekends, completing two pieces of coursework over the winter and two examinations during the summer to prove his knowledge of marketing.
“I’m delighted to have this qualification that clearly demonstrates my ability and commitment to marketing. Although I’m happy with this qualification, I know that the real hard work starts here. I need to build on this every day Continue reading Theodore Gains Professional Diploma in Direct and Digital Marketing