In September 2015, I gained an Institute of Direct and Digital Marketing (IDM) Professional Diploma in Direct and Digital Marketing.
After beginning the course in November 2014 with the first of two intensive three day sessions in Teddington, home of the IDM, I studied for this qualification during evenings and weekends, completing two pieces of coursework over the winter and two examinations during the summer.
I’m delighted to have this qualification to demonstrate my ability and commitment to marketing. Although I’m happy with this qualification, I know that the real hard work starts here and I need to build on this every day. That’s where the IDM’s continuing development programme will really help. Not only do they help you to gain a world recognised qualification, they take care of you once you’ve graduated by ensuring that you remain relevant. They provide a programme and exclusive resources to ensure you make the best of your qualification.
Lecturers at the IDM are marketing professionals themselves. They are internationally recognised as industry leaders with vast experience gained across the globe working for the most recognised names and running their own agencies. My course tutor was Mike Berry Dip DM, F IDM who has experience with organisations such as Procter & Gamble, JP Morgan and Deloitte. As well as being a course leader and Adjunct Professor at Imperial College and Hult International Business School respectively. Mike gave instruction and debrief regarding examinations and assignments as well as giving in depth instruction on the modules What is Direct & Digital Marketing?, Planning, Forecasting and Measurement, Understanding Digital Media, Campaign Planning and Implementation and Understanding Digital Media (in part alongside Nick Watt).
Other lecturers and modules included:
- Martin Chilcott – Offline Aquisition and Integrated Marketing Communications & Customer Engagement, Activation and Retention
- Professor Merlin Stone – Gaining Customer Insight and Personalisation
- Nick Watt (alongside Mike Berry) – Understanding Digital Media
- Steve Harrison – Creative Strategy and On and Offline Implementation
- Jill Quick – Testing and Research
- Lesley Tadgell-Foster – Privacy
The Professional Diploma in Direct and Digital Marketing is equivalent to a degree level qualification and opens up a variety of career opportunities and study options for the course include afternoon/evening classes that run once a fortnight over the course of 15 weeks in Marble Arch, London, 6x single day release sessions and 2x three day intensive sessions.
I opted for two sets of three days studying intensively at the IDM’s Teddington head quarters because I felt it was important to have a personal, face-to-face relationship with lecturers and fellow students. Different people learn in different ways and for me, the day release sessions were impractical and I felt that an online option which I could have taken wouldn’t work well for me.
The IDM also offer a corporate training package which involves them delivering fully customised training to your organisation in-house.
Now, I can now use the honorific Dip IDM after his name and the IDM Graduate logo on my personal website, profile and stationery.
I’m now really looking forward to the graduation ceremony in November. It will be a great chance to enjoy the moment with fellow marketing professionals and celebrate with them afterwards.