A list of marketing resources you must tap into if you want your marketing to be successful.
The influencers offer great strategy and campaign best practice. News outlets and industry bodies offer case studies and other valuable resources.
@JuntaeDeLane
Mike Berry
After attending Mike’s lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike’s tweets and insights focus on strategic aspects of marketing.
Jerry Daykin
A more lighthearted look at marketing that makes you think and keeps you entertained.
Robert Rose
The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.
Michael A. Stelzner
Great for social media and content marketing ideas, I used to listen to Michael’s podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.
Jay Baer
One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert’s content, so it’s not curated from a wide range of sources, but it’s always good quality.
Joe Pulizzi
The man that brought you the Content Marketing institute along with Robert Rose, Joe’s vision is what sets him apart from the rest.
Carla Michelotti
The latest legal perspectives in the marketing industry we all need to take note of.
CIM
Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.
Social Media Examiner
Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.
DMA UK
Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.
The IDM
Qualifications, training and resources
The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer’s) business and your career.
The Drum
Latest marketing news and case studies. You’ll need to register to view multiple articles, but registration is free.
HubSpot
Hubspot were one of the first organisations to really dominate using content as the key driving force of their growth. They still produce great content that will help you learn more about reaching and satisfying your audience more effectively.
ASA
Keep abreast of the latest issues with misleading advertising in the UK
The Advertising Standards Authority are the UK’s independent regulator for advertising across all media, including online and social media.
Ofcom
Stay up to date with the UK’s communications landscape, covering telecoms, television, radio and post.
This Old Marketing
Joe Pulizzi and Robert Rose
Strategic in outlook, This Old Marketing is a must listen for anyone looking to improve the way they engage with their audience.
This podcast is no longer updated, but every episode includes and example of organisations that implemented successful content marketing strategies before the advent of digital and the term ‘content marketing’ existed.
Understanding Digital Marketing (3rd Edition)
Damian Ryan
Direct and Digital Marketing in Practice 2nd Edition
Brian Thomas, Matthew Housden
Words Meaning and Vocabulary
Howard Jackson, Etienne Zé Amvela
Effective marketing begins with effective communication. It’s important that we start with the basics, especially if we create a lot of copy.