Marketing Resources


A list of marketing resources you must tap into if you want your marketing to be successful.

The influencers offer great strategy and campaign best practice. News outlets and industry bodies offer case studies and other valuable resources.

Juntae DeLane

Juntae DeLane

Twitter logo @JuntaeDeLane

Great insights into branding for your business.

Mike Berry

Mike Berry

Twitter logo @mikeberrytweets

After attending Mike’s lectures at the IDM, my understanding of marketing, strategy and its application to the real world increased significantly. Mike’s tweets and insights focus on strategic aspects of marketing.

Jerry Daykin

Jerry Daykin

Twitter logo @jdaykin

A more lighthearted look at marketing that makes you think and keeps you entertained.

Robert Rose

Robert Rose

Twitter logo @Robert_Rose

The best source to learn about content marketing. This content marketing strategist, author and speaker has played a key role in demonstrating the value of effective marketing through a content strategy.

Michael A. Stelzner

Michael A. Stelzner

Twitter logo @Mike_Stelzner

Great for social media and content marketing ideas, I used to listen to Michael’s podcast, but now keep up to date with him on Twitter. Michael is the founder of Social Media Examiner.

Jay Baer

Jay Baer

Twitter logo @jaybaer

One of the biggest names in marketing, you should be following Jay. Jay shares a lot of Convince and Convert’s content, so it’s not curated from a wide range of sources, but it’s always good quality.

Joe Pulizzi

Joe Pulizzi

Twitter logo @JoePulizzi

The man that brought you the Content Marketing institute along with Robert Rose, Joe’s vision is what sets him apart from the rest.

Carla Michelotti

Carla Michelotti

Twitter logo @CarlaAdLaw

The latest legal perspectives in the marketing industry we all need to take note of.

Chartered Institute of Marketing

CIM

Twitter logo @CIM_Exchange

Tweets from the Chartered Institute of Marketing, one of the best marketing schools in the world.

Social Media Examiner

Social Media Examiner

Twitter logo @SMExaminer

Follow the Social Media Examiner on Twitter to stay up to date with the latest info to get your social media on-point.

Wall Street Journal's Chief Marketing Officer Logo

CMO Today

Twitter logo @wsjCMO

Website

Marketing, advertising and media news for chief marketing officers from the Wall Street Journal.

DMA UK logo

DMA UK

Twitter logo @DMA_UK

Marketing and advertising news, industry events and best-practice from The Direct Marketing Association.

IDM logo

The IDM

Twitter logo @theidm

Qualifications, training and resources

The Institute of Direct and Digital Marketing is a great source of practical marketing information that can be used to improve both your (or your employer’s) business and your career.

Drum logo

The Drum

Twitter logo @TheDrum

https://www.thedrum.com/

Latest marketing news and case studies. You’ll need to register to view multiple articles, but registration is free.

Content Marketing Institute logo

Content Marketing Institute

Twitter logo @CMIContent

The latest and best in the world of content marketing.

HubSpot logo

HubSpot

Twitter logo @HubSpot

Hubspot were one of the first organisations to really dominate using content as the key driving force of their growth. They still produce great content that will help you learn more about reaching and satisfying your audience more effectively.

ASA

ASA

Twitter logo @ASA_UK

Keep abreast of the latest issues with misleading advertising in the UK

The Advertising Standards Authority are the UK’s independent regulator for advertising across all media, including online and social media.

Ofcom logo

Ofcom

Twitter logo @Ofcom

Stay up to date with the UK’s communications landscape, covering telecoms, television, radio and post.

Advertising Association logo

Advertising Association

Twitter logo @ad_association

Advertising focused news and industry developments.

This Old Marketing podcast logo

This Old Marketing

Joe Pulizzi and Robert Rose

Podcast page

Strategic in outlook, This Old Marketing is a must listen for anyone looking to improve the way they engage with their audience.

This podcast is no longer updated, but every episode includes and example of organisations that implemented successful content marketing strategies before the advent of digital and the term ‘content marketing’ existed.

Understanding Digital Marketing 3rd Edition book cover

Understanding Digital Marketing (3rd Edition)

Damian Ryan

Direct and Digital Marketing in Practice 2nd Edition front cover

Direct and Digital Marketing in Practice 2nd Edition

Brian Thomas, Matthew Housden

Words Meaning and Vocabulary front cover

Words Meaning and Vocabulary

Howard Jackson, Etienne ZĂ© Amvela

Effective marketing begins with effective communication. It’s important that we start with the basics, especially if we create a lot of copy.


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