Optimise your business processes to maximise profits
Business process optimisation looks at the procedures you have in place and how they can be improved to create the most efficient process possible. A more efficient process will yield many positive results such as greater productivity and higher levels of customer satisfaction. An efficient process also make sure you’re not missing any new opportunities to increase profitability.
As well general business processes, my focus is on improving your marketing processes so you get the highest return possible on your investment. Evaluating and increasing the productivity of your department now becomes possible.
Out in the field, this means setting up efficient systems for creating and sharing content. When you create a new piece of content, you’ll know why you’re creating it and that it’s the right content. You’ll be able to check and verify the end product, then are comfortable with how, where and when you share it.
Marketing isn’t just creativity. There are tangible numbers involved too.
With me, you can:
- Create set processes and standard operating procedures
- Develop current standard operating procedures
- Optimise your marketing processes
- Optimise sales processes
Benefits of Business Process Optimisation
One of the biggest benefits to business process optimisation is having set processes that allow your organisation to scale up. Formalising what you do makes everything more efficient and is one of the reasons standards such as ISO are so highly sought after.
If a process is just in someone’s head, it can’t be evaluated. It also may be done in a way only they can understand or do. When your processes are standardised, they can be improved and evaluated objectively.
Think about recruiting new employees. When they first start, they may need a lot of guidance because you do things differently from the last company they worked for. Without standard operating procedures that explain your processes, your new employee could:
- Learn several different ways to do the same task from different members of staff
- Develop a completely new way of doing their tasks
- Fail to produce high-quality work on a consistent basis
A lack of standardised procedures means there is no set way to complete a task and no guarantee of the outcome. By establishing a standard process, it then becomes like a recipe that an be reproduced time and time again with a consistent result. The recipe also becomes part of your intellectual property and what makes your organisation great.
The process of optimisation looks at your processes (the way you do things now) and how those processes can be refined to deliver more efficient outcomes.
Can you complete a given task with only four steps instead of five? How much time or money could eliminating that step save you? Conversely, would adding an extra step to check for quality take a little extra time but save you thousands in the long run?
What do you want to optimise?
- Marketing processes
- Sales processes
- Order processes
Everything within a business can be optimised with standard operating procedures. This ensures you’re working at peak efficiency and ensures high quality output for your customers.
Coming from a Lean Management perspective, I can help improve efficiency by optimising your marketing processes and looking at wider business practices. This is ideal if you want to review your current business processes or prepare prepare for ISO accreditation.
Learn About Business Process Optimisation
Take a look at my blog for more on Busines Process Optimisation and how it can make a difference in your productivity.