Attending marketing events are an important part of working in the industry. They deliver a great opportunity to learn new skills from industry influencers and fellow marketers.
The year 2020 almost put an end to in-person events, but COVID also highlighted just how important human interaction is. Marketing events moved online and tried to replicate the value that came with in-person events. Some were more successful than others, but all events tried to encourage being ‘face-to-face’ as much as possible and offering give-aways that would be present in real life.