The Prince Akatoki London

The Prince Akatoki London are a 5 Star hotel in Marelybone, and currently the only luxury Japanese themed hotel in London.

I started working for The Prince Akatoki London just before they re-branded from The Arch London in 2019. Previously owned by Abraham Bejerano, founder of AB Hotels in 1981, the prestigious A.B. Hotels The Arch London was purchased by Prince Hotels and resorts group from Japan.

The Prince Akatoki London meeting room


50 Great Cumberland Place
Marble Arch
London W1H 7FD
Phone: 020 7724 4700

Global Expansion

Looking to expand its hotel group outside of Asia (and a single resort in Hawaii), Prince hotels sought an already established hotel in a key location in Britains capital city to be its first and flagship ‘Akatoki’ brand hotel. The puropose of opening the first Prince Akatoki hotel was to lay the path for more Prince Akatoki hotels in signature cities across the globe such as Paris, New York and Los Angeles.

Recognising that being a Japanese company wishing to expand into a global name, Prince Hotels and their owners Seibu Group purchased the Australian based hotel group StayWell to be the management company for their global Prince Akatoki brand. Conveniently in a time zone similar to that of Tokyo and with a reach across Asia-Pacific, into the Middle East and Europe, Simon Wan’s StayWell hotels group was the perfect organisation to facilitate their growth ambitions.

In November 2018, Prince Hotels & Resorts group made their purchase of The Arch London official. So began the huge task or re-branding The Arch London into brand flagship The Prince Akatoki London.


The task of re-branding The Arch London as The Prince Akatoki London would be no small task. Requiring drastic structural and cultural changes, the artistic direction was handled by Fiona Godfrey based at StayWells head quarters and several agencies engaged to deliver the transformation.

B3 Designers took care of the building’s interior re-design as well as collateral designs for the restaurant and bar.

The Prince Akatoki London deluxe room

Furniture Fusion took on the task of designing some of The Prince Akatoki London’s custom items of furniture.

Lighting Foundry took care of the beautiful mood lighting found in the hotel’s public areas.

Screaming Colour dealt with all printed materials, delivering with extremely difficult to match custom colours and gradients.

My Work

In addition to ensuring the printed materials were delivered on time and in the correct quantities, directing photoshoots of food, event spaces and bedrooms, I also managed the brand websites.

I would often update and write copy for:

The Prince Akatoki London continental breakfast

Tokii Menu Links

Managed Design My Night platform, creating experiences including uploading experience menus.
Tokii Express lunch menu 2019
Tokii Express Lunch Menu
Sushi Masterclass
Valentines Day Menu
Brunch menu
Mother’s Day
Tokii Takeaway Menu

fine dining

I’m available to provide consultancy services for 5 Star hospitality brands be they hotels, restuarants or bars. Contact me for more information.